Permanent Hair Straightening in Newcastle upon Tyne

This is by far the most advanced approach to permanent hair straightening.

The Permanent Hair Straightening treatment will leave your hair looking as if it has just been freshly blow-dried and ironed straight.

You will no longer need to spend mornings fighting your curls and kinks. Achieving a sleek, straight look usually requires daily styling, heavy product use, and high heat, leaving the hair no time to recover from damage.

Beyond the damage it causes, daily straightening is time-consuming and impractical, often taking around half an hour.

Perhaps the greatest frustration is achieving the look you want, only for bad weather or high humidity to undo all your hard work. Controlling frizz without carrying straighteners all day can feel impossible.

This treatment helps you achieve smooth, straight hair effortlessly by significantly reducing your styling time. The treated hair will remain permanently straight. However, as your hair grows, you would need to repeat the treatment on the new growth roughly once every 12 months.

To check if your hair is suitable for this treatment, we will first need to perform an elasticity test. You can book a free consultation and test by phoning us on 0191 2619651. Alternatively, you can book online with stylist Nick who is experienced in this treatment, using the link below.
During the consultation small samples of hair will be taken and a straightening solution applied to it to test and ensure your hair is in a healthy condition for the treatment. This test can take up to an hour, and we will contact you afterward to let you know if we can proceed with the treatment.

Hair Suitability, Requirements and Pricing
To ensure the best possible results, our permanent straightening treatment works best on hair that is in good condition and that has not undergone any chemical processes.
Please note: that this treatment cannot be performed if your hair has been: damaged, coloured, relaxed, permed, if you've had an allergic reaction to a perm lotion or is Afro-Caribbean. Additionally, if you have had a Brazilian Blow-dry / Keratin treatment, please wait 6 months for the coating to fully wash out before booking an appointment.

The cost for this Hair Straightening treatment is £300. Thick or long hair, such as around waist level, may incur an extra fee.
A £50 deposit is required to book your permanent hair straightening appointment.
The deposit will be refunded in full if you contact us to cancel at least 48 hours before your appointment.

Frequently Asked Questions

How does the permanent hair straightening treatment work?
With permanent straightening, the hair is treated with a solution which softens the hair. The hair is then washed, and blow dried. Next, it will be flat-ironed in very small sections. The Permanent Straightening treatment first loosens the hair bonds and reshapes the hair bonds by using straighteners and a neutralizer to permanently straightens the hair. The procedure takes approximately 4.5 hours depending on the thickness, length, and the condition of the hair. The result is permanent on the hair that is straightened.

Why should I have Permanent Hair Straightening?
With this treatment, your hair will be frizz-free and it will cut the drying time in half as you will no longer need to pull the curl out.

Can you colour or highlight hair after Japanese permanent straightening?
We do not perform permanent straightening on hair that has undergone a chemical processes, including hair dye. Because colour can damage hair, at our salon we require all previously coloured hair to be grown out and cut off before treatment, which can take several years. If you plan to colour or highlight your hair, please wait at least two weeks after your permanent straightening treatment to minimise damage.

Is Japanese permanent straightening suitable for all hair types?
Whether or not we can proceed to permanently straighten your hair will depend on the hair's condition. For this reason, it is important that we examine your hair to establish if it is suitable for permanent straightening. During the examination, we take a very small cutting of hair. This hair will be saturated with the Yuko straightening solution. After a few minutes, we will apply tension to the hair by pulling on it. If the hair has a sufficient amount of resistance, then it will be safe to go ahead with the permanent straightening treatment. If not, we would advise that it's not safe to proceed.

Can Afro hair be straightened with the Yuko permanent hair straightening treatment?
True Afro hair e.g. where the curl size is pencil size or smaller cannot be straightened with our straightening treatment. If you have afro hair, you may like to get advice from a salon which offers a relaxing service instead.

Does Japanese permanent hair straightening damage hair?
Here are some examples of when chemical hair straightening can be damaging:
Scalp Contact: If the solution is applied directly onto the scalp. We apply the solution at least 1 inch away from the scalp to keep the root area healthy.
Excessive Combing: Older types of straightening products required the hair to be repeatedly combed while the solution was active to pull out the curl. This constant pulling damages hair when it is in a chemically vulnerable state. Fortunately, the Yuko straightening system does not require repeated combing.
Over-Processing Lengths: Damage occurs if the solution is reapplied to hair that has already been permanently straightened. With Yuko treatments, we only overlap the new growth by 1 inch onto previously straightened hair.
Previous Chemical Treatments: Applying the treatment to hair with prior chemical processing, such as hair dye, can increase breakage. Because colour compromises the hair cuticle, we generally require previously coloured hair to be grown out and cut off before treatment, which can take several years.
While chemical straightening alters the hair's internal structure permanently, it can reduce your reliance on daily hot tools, helping you avoid cumulative long-term heat damage from flat irons and blow dryers. Correct application by our trained and experienced stylists at Nicholas Mark Hairdressing will give you the results you desire. How long does permanent hair straightening last?
The hair that has been permanently straightened will remain straight permanently. However, newly grown hair will again be naturally curly. Most of our clients come back to have the newly grown hair straightened after 12 months.

How often will I need to redo the Hair Straightening?
You can come in to have it done again when your new growth is at least 10 cm long which is approximately after 6 - 12 months."

How long does Permanent hair straightening take?
It usually takes approximately 4.5 hours.

Will I still have frizz after Hair Straightening?
No, because the hair will no longer bend outward. Instead, all hairs will lay parallel to each other.

Will I still have to straighten out my hair with a blow-drier and hairbrush?
Once the hair is straightened, it will be more easy to style. You will not need to spend as much time with a dryer, brush and hair straighteners to pull the curl out. The amount of time required to style your hair will decrease as the hair will no longer be curly. After a few months, you may find it necessary to spend more time to straighten the new hair growth.

How long will it take me to style my Straightened Hair?
Most people with curly hair spend around 30 min styling their hair. After the Hair Straightening Treatment, most clients will need just 10 min or less. This time may increase slightly as your new Hair grows back, but should never take as long as it used to before your hair was straightened.

What products should I use?
Shampoos that say for coloured or chemically treated would be fine on hair that has been permanently straightened. Yuko recommends the Scalp Care Shampoo and the Treatment Damage Care
Finally, a lightweight finishing serum will help to seal in moisture and control flyaways without weighing down permanently straightened hair, instead of using traditional styling products (like mousse, styling creams, waxes, or hairspray).

How long should you wait to wash your hair after permanent straightening?
Please do not shampoo or get the hair wet for 48 hours. If the hair accidentally gets wet in that time, blow-dry and iron the hair immediately.

Will I still need to use electric Hair Straighteners?
Some people still like to use straighteners to smooth out the hair but normally you will no longer need straighteners to achieve the Straight Hair.

Can I have my hair permanently straightened if I am pregnant?
Yes, the treatment is completely safe to have during pregnancy in terms of chemicals. However please note that this is a long procedure which takes around 4.5 hours and some people may find the product's strong smell unpleasant.

Is there anything I should not do with my hair after it's permanently straightened?
For a full 48 hours after you've had your hair permanently straightened you must not put pressure on the hair e.g. by using elastic bands, clips, hats, tie your hair back, putting the hair behind your ears or wear a ponytail. You should not wash your hair for the first 48 hours after the straightening. You should not colour your hair for at least 14 days after having the straightening done. You are encouraged to gently smooth your Hair after sleeping. To avoid splashing the hairline with water it's recommended that you use face wipes instead of washing your face with water. You can also keep your hair dry by wrapping it in a towel when having a bath or shower. You must keep your hair as straight as possible for 1 week but after that, if you like you can still make your hair curly e.g. by using rollers or a curling iron but you must not perm the hair.

Will my hair be flat after the Hair Straightening treatment?
For the first few weeks, your newly Straightened Hair may be a little bit flat but just after a few weeks of new hair growth, you will enjoy some volume while maintaining smooth, sleek ends.

How much does permanent hair straightening cost?
The cost for the permanent hair straightening treatment is: £300. Additional charges may apply for very long or thick hair e.g. where the hair is around the waist level or longer.

What else is Permanent Hair Straightening also known as?
Permanent Hair Straightening is also known as Yuko Straightening System, Yuko Hair Straightening, Yuko System, Japanese Straightening, Thermal Reconditioning, Chemical Straightening, Shiseido Crystallizing, Permanent Straightening, Ionic Straightening, Bio Ionic Hair Retexturising, Thermal Restructuring, Rebonding, Thermal Reconstruction, Milbon Liscio Permanent Hair Straightening, Liscio Hair Straightening, Permanent Straightening, CHI Straightening System, Lebel professional straightening, iStraight, Hahonico or a Straight Perm.

Will I still be able to curl my hair after the treatment?
Your newly Straightened Hair will still respond to the use of heat and tools such as curling irons and round brushes. Therefore, you may achieve a curly or wavy style on occasion if you would like to. However, you must wait 1 week after you have the treatment before you can curl your hair.

I have very curly hair but don't want to completely straighten my hair, can I just get rid of the frizz without totally losing my curls?
Yes, if you do not want the hair to be completely straight, you can have a Brazilian Blow-dry. The Brazilian Blow-dry treatment will soften the curl and eliminate the frizz.

I had an allergic reaction the last time I had a perm. Will it be safe to have the Permanent Hair Straightening treatment?
Perm lotions and Permanent Hair Straightening treatments both contain very similar ingredients which means there would be a very high risk of you having another allergic reaction to this treatment and so we would not be able to do this service for you.

What is the difference between permanent hair straightening and the Brazilian keratin treatment?
The Permanent Straightening treatment defrizzes and straightens the hair by changing the hair's internal structure and makes the change permanent. The first stage of the treatment detaches the hair's bonds and final stage reattaches them in the new straight shape. The Brazilian blow-dry treatment instead is semi-permanent, washes out of the hair with time and can last up to 4 months.
The Brazilian keratin treatment does not completely straighten the hair like the Japanese treatment. With the Brazilian treatment, the hair can be left to dry naturally curly or wavy. The Brazilian blow-dry adds keratin to the hair and softens whatever curl or wave you have. If the hair is air-dried without a blow dryer, it will still have a wave or curl but no frizz. With the Brazilian blow-dry, you can still blow dry your hair straight but you will be able to do it in a fraction of the time it would normally take you. More information please see: Brazilian Blowd-ry FAQs

Which Permanent Hair Straightening treatment do you use?
There are several Permanent Hair Straightening treatments e.g. Yuko, Matrix, CHI, Senscience, Curecell, Momoko and Shiseido.
We have chosen to use Yuko because it achieves permanently straight hair every time.